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  1. The Business Model Canvas: Business Model Canvas Template
  2. Suggested reading: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Alexander Osterwalder, Yves Pigneur (2010).
  3. Suggested reading: Value Proposition Design: How to Create Products and Services Customers Want. Alexander Osterwalder, Yves Pigneur, et al. (2015). 

*The above materials and content are suggested but not required for completing the course.*