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- Short animated video about designing services: Service design – what works?
- How to use an Experiment Board: Experiment Board Tutorial with Grace Ng
- Test your startup idea with the validation board: How to Use the Validation Board to Test Your Startup Idea
- The story of what Grace learned from her failed startup: Grace Ng: Lean Startup Case Study
- Empathy mapping: Empathy map template
- Suggested reading: The Entrepreneur’s Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany. Brant Cooper and Patrick Vlaskovits (2010).
- Suggested reading: The Long Tail: Why the Future of Business Is Selling Less of More. Hachette Books. Chris Anderson (2006).
*The above materials and content are suggested but not required for completing the course.*